The 23 Threads story.
Our name is as intentional as the bed and bath textiles we craft.
Just as the 23 pairs of chromosomes hold the blueprint for life’s structure and functioning, the threads that form our products are driven with a purpose: creating the impact that matters.
As a textile materials scientist shaped by deep industry experience, I founded this company with a passion for offering meaningful innovation. Focused on future-proofing the entire product life cycle, we strive to make a positive difference today while building a responsible legacy for generations to come.
– Khushboo Mittal, Founder & CEO
At the heart of 23 Threads are three key principles that guide our vision and actions.
Intentional innovation.
Innovation isn’t our catchphrase—it’s the driving force behind every decision we make and action we take. We intentionally focus our scientific expertise and creativity on making a positive effect on you.
Purposeful performance.
Rely on our everyday performance—every day. Our well-engineered products deliver long-lasting quality, comfort, and style you can have confidence in.
Lasting UnPactTM.
We begin with the end in mind. Every product makes an impact on the environment across its lifecycle. We are committed to minimizing it, from ethically sourced and responsibly manufactured materials, to energy-efficient and ergonomic designs, to features that reduce waste and energy use.
